Ghar Ki Diwali
Ghar Ki Diwali / Regional boxes / Telangana & Andhra
Telangana & Andhra box · for Hyderabad, Vizag, Vijayawada, Warangal teams

Satyabhama's Victory

The day a queen picked up the bow and won.

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Diwali kolam with lit diyas at a Hyderabad doorway
How Telangana & Andhra celebrates

The story

In the Telugu states the Diwali story belongs to Satyabhama. The demon king Narakasura could only be killed by his own mother, and Satyabhama, Krishna's queen and an incarnation of Bhudevi, took up the bow and defeated him in battle.

So Naraka Chaturdashi is the big day: an early oil bath, new clothes, and the whole street bursting crackers to celebrate the victory, followed by lamps and Lakshmi puja on Amavasya.

And the sweets are coastal Andhra royalty: Bandar laddu from Machilipatnam, juicy kaja from Kakinada, and the paper-thin putharekulu of Atreyapuram.

Every box lights two homes

The hands behind this box

Painted Kondapalli wooden toys

Kondapalli's toy-makers

The painted toy in this box comes from Bommala Colony in Kondapalli, near Vijayawada, where toy-makers carve figures from a soft local wood called tella poniki and paint them by hand: village scenes, Dasavatara, the bullock cart every Telugu child knows.

The artisans run their own cooperative, set up in 2002; in 2017 it counted 229 toy-makers. It's a small community keeping a four-hundred-year-old craft alive, one festival order at a time.

And the clay diyas in every box are bought from potter families, at the one time of year their work matters most.

We buy from these craft communities in the open market, in bulk, close to Diwali. We name a specific family or group only once they've agreed to be featured.

What's in the box

Every item has a reason.

Bandar laddu

GI-tagged laddu from Machilipatnam (Bandar), made with jaggery and ghee.

In every box
Plate of Kakinada kaja

Kakinada kaja

Layered, syrup-soaked and crisp. Kakinada's gift to the Telugu sweet box.

From Deepam box
Paper-thin putharekulu rolls with dry fruits

Putharekulu

'Paper sweets' from Atreyapuram, rice-film sheets rolled with sugar and ghee. GI-tagged.

From Utsav box
Painted Kondapalli wooden toys

Kondapalli toy

Light wooden figurines carved in Kondapalli, a GI-tagged craft of four centuries.

From Lakshmi box

Plus the Paanch Din essentials in every box: diyas, ubtan, a story card, and brass or a coin from the Utsav box up.

How we source it

From the town it's famous for.

Every sweet comes from the coastal Andhra town that made it famous, packed the week of dispatch. Toys come from the artisans' village of Kondapalli.
Bandar ladduGI-taggedMachilipatnam
KajaThe originalKakinada
PutharekuluGI-taggedAtreyapuram
Kondapalli toyGI-tagged wood craftKondapalli

The legends behind this box

The houses and artisan families whose craft this box celebrates. We buy from makers in these same towns, fresh for your order.

G. Pulla Reddy Sweets
Telugu sweets · Kurnool → Hyderabad

Founded by G. Pulla Reddy in Kurnool in 1948, and now a Hyderabad institution.

Atreyapuram women makers
Putharekulu · Atreyapuram, East Godavari

Paper-thin rice sheets are made by hand over upturned clay pots by the village women of Atreyapuram, a GI-tagged craft.

Kondapalli toy artisans
Kondapalli toys · Kondapalli

An artisans' cooperative since 2002, carving light tella poniki wood the way their families have for centuries.

How this box was made

Picked, packed, sealed, sent.

01

Picked fresh

Sweets and snacks are made by local makers the week of dispatch, in the town they're famous for.

02

Packed by hand

Each box is packed by hand, item by item, in the Paanch Din order.

03

A story card

Every box carries a card written for its region, telling the story of how home celebrates.

04

Sealed

Sealed for freshness. Perishables travel only within their freshness window.

05

Dispatched

Sent to each employee's door, timed to arrive before Dhanteras.

Tiers for this box

Satyabhama's Victory at every budget

DiyaBandar laddu₹499
DeepamBandar laddu, Kakinada kaja₹999
UtsavBandar laddu, Kakinada kaja, Putharekulu₹1,999
LakshmiBandar laddu, Kakinada kaja, Putharekulu, Kondapalli toy₹3,499
SignatureBandar laddu, Kakinada kaja, Putharekulu, Kondapalli toy₹5,999+

Each tier also carries its standard contents (see all tiers). Prices per box, ex-GST. 5% off 50+ boxes, 10% off 200+.

Other regional boxes

MaharashtraKarnatakaTamil NaduGujaratBengalUttar PradeshPunjabGoaRajasthan

Send your Telangana & Andhra team home for Diwali.

Order by 4 Nov for delivery by 7 Nov. Every box lights two homes, and your company gets featured free on Trends of India and Observing India.

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