"Dal roti ghar di, Diwali Amritsar di."
In collaboration with ViralNext Media
In Punjab, Diwali is also Bandi Chhor Divas, the Day of Liberation. Guru Hargobind Sahib was freed from Gwalior Fort and refused to leave unless 52 imprisoned kings were freed with him. When he reached Amritsar, the city lit up to welcome him.
Every year since, the Harmandir Sahib glows with lamps and fireworks over the sarovar, and the old saying goes: dal-roti at home, but Diwali in Amritsar.
At home, Diwali is pinni made with desi ghee, the crackle of Amritsari papad, and a lot of family.
Phulkari, 'flower work', was once stitched by mothers and grandmothers for a daughter's wedding. Today the phulkari in this box is embroidered by women in Punjab's villages, for whom every piece is income of their own.
The diyas come from North India's potter colonies like Kumhar Gram in Delhi's Uttam Nagar, where families have struggled since their wood-fired kilns were shut in 2018 and cheap imported lights took over the markets.
We buy from these craft communities in the open market, in bulk, close to Diwali. We name a specific family or group only once they've agreed to be featured.
Wheat, desi ghee and jaggery, the winter-welcome sweet of every Punjabi home.
In every box
Peppery papad and wadi from Amritsar's old bazaars.
From Deepam box
Bright, hand-embroidered phulkari from Punjab.
From Lakshmi boxPlus the Paanch Din essentials in every box: diyas, ubtan, a story card, and brass or a coin from the Utsav box up.
The houses and artisan families whose craft this box celebrates. We buy from makers in these same towns, fresh for your order.
A women's cooperative keeping Punjab's phulkari embroidery alive, stitch by stitch.
Sweets and snacks are made by local makers the week of dispatch, in the town they're famous for.
Each box is packed by hand, item by item, in the Paanch Din order.
Every box carries a card written for its region, telling the story of how home celebrates.
Sealed for freshness. Perishables travel only within their freshness window.
Sent to each employee's door, timed to arrive before Dhanteras.
Each tier also carries its standard contents (see all tiers). Prices per box, ex-GST. 5% off 50+ boxes, 10% off 200+.
Order by 4 Nov for delivery by 7 Nov. Every box lights two homes, and your company gets featured free on Trends of India and Observing India.